Under the INTERREG V-A Greece-Albania 2014-2020 program, the two partner countries are implementing the project “Development and Promotion of Cultural Touristic Destinations through Multimedia Tools” (IT-Culture). The project belongs to the two priority axis. The Municipality of Pustec, Albania and the NGO Anti-Cracker Shield also participate in the partnership. The main objective of the project is to highlight and enhance the cultural heritage of the area by attracting the attention of tourists.
This new tourist product will include innovations (through multimedia systems) that will help in its promotion, something which has not yet been sufficiently achieved. The purpose of the program is tourist and cultural support in the cross-border area with the prospect of developing new and more attractive tourist destinations. The direct results of the program will be the preservation and promotion of cultural resources as a prerequisite for tourism development. The general objective of the program is to increase tourist mobility in alternative forms of tourism and to promote local tourism businesses.